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William Hill Sign Up Offer Guide

  • You get £30 in Free Bets
  • Make a profit of £14 to £23
  • Newbies need ~30 minutes

William Hill are one of the biggest bookmakers in the UK. With that, they also offer a fantastic sign up offer for new customers, which is perfect for matched bettors like us.

If you haven’t already the first thing you need to do is get a Smarkets Exchange account. Follow our button below to be taken to Smarkets. Register and deposit at least £20 to receive their £10 risk-free bonus offer.

#WDPHotTip Before you register, here’s a reminder as to why it’s good to deposit and bet more than the minimum required at William Hill. £100 in free bets translates to at least £75 guaranteed profit in matched betting!


Register to ‘Hills. Follow our button below to be taken to ‘Hills. Once there click join and during registration use the promo code P30 to be eligible to receive the £30 in free bets.

Click here to view how to apply the P30 promo code during registration.

William Hill Offer Key Terms

  • If you forgot to put the P30 promo code in during registration message William Hill customer services to apply the code before depositing or placing any bets.
  • Depositing: Use a Debit Card. Minimum £10. Recommended £20 or more.
  • Qualifying (Trigger) Bet Amount: £10 min. but we recommend £20. Do not use any odds boosts offered in the betslip.
  • Qualifying Bet Minimum Odds: 1.50
  • Free (Profit) Bet: £30 (2 x £15, valid for 30 days)
  • Expected Profit: £14-£23
  • Full T&Cs: click here then go to the ‘Promotions’ section

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Access our video guides, matched betting calculators & more instantly. Everything on our site will always be 100% free to use.

Need help? Don’t forget, if you need help at anytime you can:

STEP 1: Finding your Qualifying Bet

i) Switch to Decimal Odds Format

  • On desktop look for ‘Odds Format’ on the second menu bar and switch to decimal
  • On mobile click the menu icon and go to ‘Odds Format’ and select decimal

ii) Choose a popular league or cup

Examples include the Premier League, La Liga, Champions League, Euro 2020 etc.

To make life simpler for you we often provide lists of good Qualifying Bets to do in our Potential Bet Selections blog

View a Screenshot Example

iii) Select teams which have odds above the minimum odds of 1.51

For this first qualifying bet, we recommend selecting a team to bet on at William Hill with odds between 1.51 and 2.80. This is to keep your liability (balance needed in Smarkets) low.

For clarity, if you select a team with odds of 1.40 (which is below the minimum odds), and place this bet, William Hill will not then grant you your free bets. 

View a Screenshot Example

iv) Check the Smarkets Exchange lay odds and choose the team which have the closest lay odds to the odds at William Hill

Ideally you need a maximum 10% (or around 0.2) increment between the back odds at William Hill and the lay odds at Smarkets.

For example, if the team you select at William Hill have odds of 2.3, your Smarkets lay odds should not be higher than 2.5. This is  to minimise your qualifying loss.

View a Screenshot Example

STEP 2: Calculate the Lay Bet Amount

Using the Qualifying Bet Calculator

You will now need to enter:

  1. Your stake amount at the bookmaker (minimum is £10 but we recommend do a £20 bet or more if you can to appear as a good customer from the start)
  2. Your back odds at the bookmaker (must be minimum of 1.51)
  3. The blue box lay odds from Smarkets

The calculator then works out your lay stake amount.

This is the amount you will use at Smarkets for your against bet.


> At this point you must always check the liability amount on your calculator. In our example here it is £27.06. Your balance in Smarkets must be the same or larger than the liability amount. If your Smarkets balance is less than the liability, you can not do your Qualifying bet until you top up your Smarkets balance first.

> It’s also a good idea to check the liquidity available in Smarkets is greater than your lay stake amount (the liquidity is the number in £ that is under your lay odds in the blue box) . Ideally your liquidity should be at least double your lay stake amount.

STEP 3: Placing your bets

IMPORTANT: Remember to not use any odds boosts offered in your betslip by William Hill for this first bet. They may not give you the free bets if you do use it. 

The matched betting rule is to always put your bookmaker bet through first. So place your bet at William Hill.

As soon as your bet at William Hill has been placed and confirmed, you must now use your lay stake (as shown in your calculator) to place your against bet at Smarkets.

At Smarkets, just click on your lay odds in the blue box, write the lay stake amount in on your betslip, then click Sell and Confirm Bet.

STEP 4: Profiting from your Free Bets

Your 2 x £15 free bets are normally credited as soon as you’ve placed your Qualifying Bet. They will appear in your betslip. They are valid for 30 days.

We now have to repeat the same process to do our Profit (Free) Bets that we used to do our Qualifying Bet – but with a few small changes…

i) Choose a team with higher odds to make a larger profit

We recommend doing each of the two £15 free bets separately on two different teams (from different games) if you can.

We need to find bets with higher odds in order to extract a larger profit from each of the free bets.

We have created a table for you below to see what amount of liability you will need in Smarkets to obtain a certain profit from each of the £15 free bets.

(Balance needed in Smarkets)

To help you out, we also talk about the best matches to place your free bets on in our weekly Potential Bet Selections Blog.

ii) Open the Profit Bet Calculator

Enter your free bet stake, with your back odds from William Hill and lay odds from Smarkets.

The calculator will work out the lay stake amount you need to use at Smarkets to make your profit. Here’s an example of what your calculator will look like:



Before placing your free bet, remember to do your two important checks: 

Smarkets balance is greater than the liability in the calculator

Liquidity at Smarkets (numbers in £ under odds in blue box) is greater than your stake amount

iii) Select to use your free bets in the bet slip

As you know, you will make your profit using the free bets provided by William Hill, so don’t forget to select to use the Free Bet in your bet slip before placing your bet at William Hill.


HOT TIP: It’s good practice to double check everything before in your betslips before placing your bets. 

Once the free bet is confirmed at William Hill, then you can lay the bet off at Smarkets using the lay stake worked out by your Profit Bet Calculator.

Now all you have to do is repeat the process with your remaining £15 free bet.


That’s another bookmaker down, and you should have made £15+ profit from these William Hill free bets – and you’re still just getting started!

#WDPHotTip – Fake Mug Bets & Checking your Email!

If any of your bets win at William Hill, consider making a few fake mug bets before withdrawing your cash. For these fake mug bets you can use any odds boosts offered by Hills. Each fake mug bet  will “cost” you around 40-80p, but they are a really great way to increase your chances of receiving private email promotions from them to make even more profit going forward…


Don’t forget to track your profits in your spreadsheet and share how you’re getting on so far with these first offers in our Facebook Community

Let’s get cracking with another offer!

Worried About Starting on Your Own?

Watched the videos and read the guides but still unsure what to do or worried you might make a mistake? Don’t worry we’re here to help! 


Get instant help and support from ourselves and our awesome community of matched bettors, ask any questions you have, see how much others are making.

Got Questions?

There are 4 ways to ask for help 

Join the Facebook Group and ask fellow matched bettors any questions you may have

Visit our Knowledge-base which includes many matched betting FAQs

Message us. We try to respond to our Whatsapp Business within 24 hours

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Find Bets Quicker

Visit our Potential Bet Selections blog to find Qualifying and Free Bets available this week.