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Ladbrokes Sign Up Offer Guide

  • You get £20 in Free Bets
  • Make a profit of £10 to £15
  • Newbies need ~20 minutes

You would have seen Ladbrokes betting shops splattered across many highstreets up and down the UK. They have an easy bet and get welcome offer and then lots of ongoing reload offers and great price boosts for us to profit from in the long-term.

Register to Ladbrokes using our button below. Once on Ladbrokes just click the ‘JOIN HERE’ button to register. During registration use the promo code 20FREE.

Ladbrokes Offer Summary

  • If you forgot to put the 20FREE promo code in during registration be sure to contact Ladbrokes customer service to claim the offer before placing any bets.
  • Depositing: Use a Debit Card. Minimum £10. #WDPHotTip. We highly recommend depositing £25 or more – Ladbrokes have awesome on-going reload offers.
  • Qualifying (Trigger) Bet Amount: £10 min. but we recommend to do at least £20.
  • Qualifying Bet Minimum Odds: 1.50
  • Free (Profit) Bet: £20 (4 x £5, 4 day expiry)
  • Expected Profit: £12+
  • Full T&Cs: click here

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Need help? Don’t forget, if you need help at anytime you can:

STEP 1: Finding your Qualifying Bet

i) Switch to Decimal Odds Format

To turn the fractional odds displayed at Ladbrokes into decimals just click the settings icon in the top-right corner and choose the decimal odds format.


ii) Choose a popular league or cup

Examples include the Premier League, La Liga, Champions League, Euro 2020 etc.

To make life simpler for you we often provide lists of good Qualifying Bets to do in our Potential Bet Selections blog

iii) Be sure to select a Qualifying Bet with minimum odds of 1.51

For this first qualifying bet, we recommend selecting a team to bet on at Ladbrokes with odds between 1.51 and 280. This is to keep your liability (balance needed in Smarkets) low.

For clarity, if you select a team with odds of 1.40 (which is below the minimum odds), and place this bet, Ladbrokes will not then grant you your free bet. 

iv) Check the Smarkets Exchange lay odds and choose the team which have the closest lay odds to the odds at Ladbrokes

(If you don’t have Smarkets Exchange yet you can sign up here to get a £10 risk-free bet)

Ideally you need a maximum 10% (or around 0.2) increment between the back odds at Ladbrokees and the lay odds at Smarkets.

For example, if the team you select at Ladbrokes have odds of 2.3, your Smarkets lay odds should not be higher than 2.5. This is  to minimise your qualifying loss.

STEP 2: Calculate the Lay Bet Amount

Using the Qualifying Bet Calculator

You will now need to enter:

  1. Your stake amount at Ladbrokes (the minimum is £5, we recommend doing £10)
  2. Your back odds at Ladbrokes (ours are 1.91 for this example)
  3. The blue box lay odds from Smarkets (ours are 2.0 for this example)

The calculator then works out your lay stake amount, which you will use for your against bet at Smarkets.


> Check your Smarkets balance is greater than your calculator liability.

> Reduce the chance of partially-matched bets or un-matched bets by making sure the liquidity (amount under blue lay box) is larger than your lay stake amount.

STEP 3: Placing your bets

If Ladbrokes are offering a boost in the betslip – ignore it for now.

Place your bet at Ladbrokes first and check it’s confirmed.

Next place your lay bet at Smarkets using the lay stake from your calculator.

STEP 4: Profiting from your Free Bets

Your 4 x £5 free bets will be credited shortly after your qualifying bet has been placed. Remember – you only have 4 days in which to use these free bets.

We now have to repeat the same process we used to do our Qualifying Bet but with a few slight differences…

i) Choose a bet to do with higher odds to make a larger profit

#WDP Hot Tip on Ladbrokes Free Bets As we only have 4 days we recommend using your first two £5 free bets on one game and then your last two £5 free bets on another game. (This is the equivalent to doing 2 x £10 free bets). 

We have created a table for you below to see what amount of liability you will need in Smarkets to obtain certain profits based on you using 2 of your £5 free bets at the same time (i.e. a £10 free bet).

(Balance needed in Smarkets)

To help you out, we also talk about the best matches to place your free bets on in our weekly Potential Bet Selections Blog.

ii) Open the Profit Bet Calculator

Enter your free bet stake, with your back odds from the bookmaker and lay odds from the exchange.

The calculator will work out the lay stake amount you need to use at Smarkets to make your profit. Here’s an example of what your calculator will look like based on combining two £5 free bets on one game:


Remember to do your important checks (Smarkets balance > liability; Smarkets liquidity > lay stake) before placing your free bet. 

iii) Select to use your free bets in the bet slip

Remember to select your free bet in your betslip at Ladbrokes. Also to place your bet at Ladbrokes first.

You can only put through one £5 free bet at a time, so you’ll have to select the same bet again and select the 2nd £5 free bet in the betslip to put through a total of £10 in free bets.

Once these are confirmed, head over to Smarkets and place your lay bet using the lay stake amount your calculator is showing.

Finally, repeat the entire process again with your remaining £5 free bets.


You have just secured another £12+ of matched betting profit with the Wild Dog Profits team!

Keep up the great work, and don’t forget to check your email for any extra free bet promotions you may have been sent by the bookies you’ve already done..

Don’t forget to log your profit in our profit tracker here.  We have profit competitions on our Facebook Group each month which you can take part in if you track your profits!

Worried About Starting on Your Own?

Watched the videos and read the guides but still unsure what to do or worried you might make a mistake? Don’t worry we’re here to help! 


Get instant help and support from ourselves and our awesome community of matched bettors, ask any questions you have, see how much others are making.

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There are 4 ways to ask for help 

Join the Facebook Group and ask fellow matched bettors any questions you may have

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Find Bets Quicker

Visit our Potential Bet Selections blog to find Qualifying and Free Bets available this week.