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The majority of the “big boys” in the bookie world, such as Coral, Sky Bet and William Hill, love to send personalised bet and get offer emails (among other promotions) to their customers to entice them to spend and “bet” more money with them. I put the word – “bet” – in inverted commas as if you do matched betting like us, we do not “bet” per se, as we always cover our bets with an exchange.
When my wife, Marie, first started learning matched betting, she only had a small cash float (bank roll) of around £80 to start with. This, combined with the fact that she was following what we now know was by far from the best advice for a beginner, meant that she always deposited the bare minimum when she signed up to a new bookmaker to complete their welcome offer. For example, the Coral new customer sign up offer is “bet £5 and get £20 in free bets”. Marie therefore just deposited £5 in Coral when she first signed up.
Of course by doing this she still made the guaranteed £14+ profit by matched betting the £20 in free bets. She then also continued on in a similar fashion – but only ever doing the weekly bet club and the generally publicised daily reload offers that came up obviously on the promotional section of the Coral website.
In the back of my mind I remembered from conversations with some friends (who unfortunately were – and are still – out and out gamblers) that they tended to receive regular special private offers, mainly via email, from many bookmakers. It was these comments that lead me to want to try something different when I started my own matched betting journey. (For those interested, I have my own completely separate set of bookmaker accounts to Marie as we are lucky enough to have two separate residential addresses, computers and IPs that we are able to use for matched betting).
After speaking to my friends again, and realising they were just throwing their money away to these betting sites as stereotypical gamblers (who the bookies love!), it kind of made sense to me what needed to change in order for me to receive these private email offers: I had to look like a gambler!
How to look like a gambler though? Well the easiest place to start was to ask my friends questions about their betting patterns and look at their betting account profiles.
One thing I saw immediately was that the majority of them would often deposit a much larger amount when they were first registering at a bookmaker than what was required for the new customer promotional offer. (They also just always tended to deposit larger amounts of at least £20-50 anytime when they deposited later as well). If you try to put yourself in a gambler’s mindset (I know this is hard) this kind of makes sense though as they are already planning what bets they will be doing with this money.
Remember, with a traditional gambler who believes he/she has some kind of edge over the bookie with their “amazing sports knowledge”, a £20 free bet and casino bonus is nice, but it is not what they are really there for. In their mind they are there to win and make money (little do they know that in their case the bookie always ends up winning).
So armed with this knowledge I decided to start my own matched betting journey using a different approach to how Marie had started. The results were almost instant. Private bet and get offer emails started coming almost right away and then they kept coming regularly! Now I wasn’t just doing the weekly bet and get clubs and the daily reload offers, but also the private offers I was receiving as well.
So to give the run down on what I changed and did exactly – in comparison to what Marie did before me:
With, for example, Coral’s Bet £5 and Get £20 new customer offer, instead of depositing £5 and doing a Qualifying Bet of £5, I deposited £15 and did a Qualifying Bet of £15! (I still had a small loss of just 50p on my Qualifying Bet as I found a good odds-match, but now I had made myself look like a proper punter!).
With William Hills’ Bet £10 and Get £30 new customer promotion, I deposited £40 and did a £20 Qualifying Bet to release the free bets. Then I did another fake £20 mug bet as well after my free bets.
With 888 Sports’ Bet £10 and Get £30, I also deposited £40 and also did a £20 Qualifying Bet to release the free bets.
So you can see, as well as depositing more, instead of just betting the minimum amount that was required on the Qualifying Bets to unlock the freebies, I also decided to bet more too (as my gambling friends had done!). By doing this I knew I would seem less like someone who is just there for the free bet.
This strategy worked as the free bets I received post sign-up have been incredible in comparison to Marie’s accounts (she hardly gets any private offers! And grumbles every time I get one!).
William Hill and Sky Bet are true standouts for this, as they almost constantly send an avalanche of private bet and get emails to me. This was especially the case during the first few weeks of me registering to their sites. From Hills alone I seriously had at least 10 private offer emails over a 2 month period after I first signed up. This equated to at least £100 in free bets they handed to me ON TOP of their general offers they were publicising to everyone. Those £100 in free bets I got worked out to almost £80 in additional guaranteed profit for me. So that’s £80 made in what probably totaled over the 2 month period to a maximum of 45 minutes of ‘work’ for me to place the bets. Talk about making money for little to no effort!
The trick in the long-term is to then MAINTAIN what I now refer to as the “Channel A Gambler Approach to Matched Betting”.
Is the bookmaker asking you to deposit to claim an offer? Deposit more than what they are requesting. Is the bookmaker asking you to bet £10 or more to get a £10 free bet? Choose to bet more! Bet £20, and even £25 to get the £10 free bet!
This is when a larger starting cash float (if you have it available) can really do you wonders with matched betting. If you have it available then I say flaunt it! With William Hill especially if you have it go for a £50 deposit and a £25 Qualifying Bet – you will probably get more private offers through than even I have!
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